BRAND POLICYThree Promises
Respect for Japanese Masterpieces
Since ancient times, Japan has been creating its unique identity by integrating various cultures and technologies from around the world with an uncompromising spirit.
We respect the Japanese masterpieces left by our predecessors and return to the spirit of ‘Wabi-Sabi’.
By offering nature profound respect and remembering a spirit of co-existence on Earth, we create Japanese spaces that cater to the modern lifestyle.
NIPONIQUEThe Story Behind Our Name
Our name is a portmanteau derived from “NIPPON” × “UNIQUE”.
We pursue a contemporary creativity that combines the historical background of Japan’s traditional craftsmanship and arts with unique and unparalleled ideas.
CRAFTSMANSHIPThe Skills of Artisans
NIPONIQUE originated in Okawa, the ‘City of Craftsmanship’. It is home to Japan’s finest and most sophisticated artisans.
Because our highest value is co-creation, there is no hierarchy in our team.
We create ‘Authentic Japanese’ masterpieces by hand and share them with the world.
